include("include/head.html"); ?>
Basic package
|
Executive Package
|
Superior
|
| No matter what logo package you choose, the final 'logo kit' will consist of the following winsome features: | |
|
Copyright ownershipyou will own the copyright for your logo design, you are free to get your logo registered. |
Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t
need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better.
The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. The Apple logo isn’t a computer. Etc. Etc.
Sometimes a client just needs a professional logotype to identify their business. Don’t be afraid to ask what they think.
Remember, things might not always pan out as you hope. Your client might request something you disagree with. If that happens, try giving them what they want, then show them what you believe is an improvement, and why. They’re less likely to be so resistant if they already see how their thoughts pan out.
You don’t need to be an artist to realise the benefits of logo sketching. Ideas can flow much faster between a pen and paper than they can a mouse and monitor.
Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.